The Tonda PF launch in 2021 shifted how Parmigiani is perceived. Before the PF era, the brand was respected by enthusiasts but underexposed in the broader luxury watch market. The Tonda PF, with its integrated bracelet, hobnail dial, and PF calibre series, gave Parmigiani a clearer market identity and built...

Parmigiani sounds like it should be a bigger brand than it is. The manufacture, founded in 1996 by Michel Parmigiani, produces some of the most technically sophisticated watches in modern haute horlogerie. The Toric line predates almost every modern luxury watch alternative aesthetic. And yet the brand has remained relatively...