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Sydney Showroom
By appointment, Monday to Saturday.
Suite 820/185 Elizabeth St, Sydney NSW 2000
Book a viewing on WhatsAppSold out
| Warranty | 3 YEARS (BALANCE OF 5 YEARS MANUFACTURING WARRANTY) |
| Brand | ROLEX |
| Model | 278274 |
| Circa | 2023 |
| Crystal | SAPPHIRE CRYSTAL |
| Water resistance | 10 ATM |
| Power reserve | 55 HOURS |
| Movement/Calibre | AUTOMATIC / 2236 |
| Bracelet | STEEL |
| Case | 31MM |
| Condition | MINT |
| Box/Papers | BOX AND PAPERS |
Delicate in size, bold in spirit — the Rolex Datejust 278274 with its captivating blue floral motif dial is where mechanical precision meets artistic beauty. Introduced in 2023, this stunning 31mm model reimagines the iconic Datejust with a whimsical yet sophisticated twist.
The dial is unlike anything else in the Rolex lineup. A textured tapestry of engraved flowers in varying finishes—sunray, matte, and grained—blooms across the deep blue surface, catching the light in enchanting ways. Each flower is dotted with a brilliant diamond, creating a dial that is both graceful and radiant, like a secret garden revealed at a glance.
Encased in Rolesor—a harmonious blend of Oystersteel and 18k white gold—the fluted bezel adds that unmistakable Rolex brilliance. Inside, the watch is powered by the Rolex Calibre 2236, a next-generation automatic movement known for its exceptional precision, shock resistance, and 55-hour power reserve.
This timepiece isn’t just jewelry or machinery—it’s a wearable work of art, crafted for the modern woman who cherishes timeless design and quiet luxury.
Romantic, refined, and effortlessly rare — the 2023 Floral Datejust is Rolex storytelling at its finest.
Question about condition or service history? Ask usWhatsApp us photos of your watch for a trade-in quote, usually within the hour. Pay the difference and make your next watch yours.
Private viewings, by appointment. Confirmed in minutes on WhatsApp.

By appointment, Monday to Saturday.
Suite 820/185 Elizabeth St, Sydney NSW 2000
Book a viewing on WhatsApp
By appointment, Monday to Saturday.
Level 3, Suite 29/257 Collins St, Melbourne VIC 3000, Australia
Book a viewing on WhatsAppBy appointment, Monday to Saturday.
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Answers to common questions about this watch.
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We recommend that you have your watch serviced by a professional watchmaker every 3-5 years to ensure that it continues to function properly. You should also avoid exposing your watch to extreme temperatures, magnetic fields, and water damage.
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