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ROLEX

2023 ROLEX DATEJUST BLUE FLORAL MOTIF DIAL 31MM 278274

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Specifications

Warranty3 YEARS (BALANCE OF 5 YEARS MANUFACTURING WARRANTY)
BrandROLEX
Model278274
Circa2023
CrystalSAPPHIRE CRYSTAL
Water resistance10 ATM
Power reserve55 HOURS
Movement/CalibreAUTOMATIC / 2236
BraceletSTEEL
Case31MM
ConditionMINT
Box/PapersBOX AND PAPERS
Condition report
Mint — minimal to no signs of wear. Full set: inner and outer box, papers and warranty card dated 2026. Want a closer look at any part of the watch? Request macro photos on WhatsApp— bezel, lugs, clasp, case back, anything.

About this watch

Delicate in size, bold in spirit — the Rolex Datejust 278274 with its captivating blue floral motif dial is where mechanical precision meets artistic beauty. Introduced in 2023, this stunning 31mm model reimagines the iconic Datejust with a whimsical yet sophisticated twist.

The dial is unlike anything else in the Rolex lineup. A textured tapestry of engraved flowers in varying finishes—sunray, matte, and grained—blooms across the deep blue surface, catching the light in enchanting ways. Each flower is dotted with a brilliant diamond, creating a dial that is both graceful and radiant, like a secret garden revealed at a glance.

Encased in Rolesor—a harmonious blend of Oystersteel and 18k white gold—the fluted bezel adds that unmistakable Rolex brilliance. Inside, the watch is powered by the Rolex Calibre 2236, a next-generation automatic movement known for its exceptional precision, shock resistance, and 55-hour power reserve.

This timepiece isn’t just jewelry or machinery—it’s a wearable work of art, crafted for the modern woman who cherishes timeless design and quiet luxury.

Specifications:

  • Model: 278274
  • Year: 2023
  • Case Size: 31mm
  • Case Material: Oystersteel & 18k White Gold Fluted Bezel (Rolesor)
  • Dial: Blue Floral Motif with Diamond Accents
  • Movement: Rolex Calibre 2236, Self-Winding
  • Power Reserve: 55 Hours
  • Bracelet: Oyster Bracelet with Easylink Comfort Extension
  • Water Resistance: 100 meters / 330 feet

Romantic, refined, and effortlessly rare — the 2023 Floral Datejust is Rolex storytelling at its finest.

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Melbourne Showroom

Melbourne Showroom

By appointment, Monday to Saturday.

Level 3, Suite 29/257 Collins St, Melbourne VIC 3000, Australia

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Answers to common questions about this watch.

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