2023 ROLEX DATEJUST BLUE FLORAL MOTIF DIAL 31MM 278274

Delicate in size, bold in spirit — the Rolex Datejust 278274 with its captivating blue floral motif dial is where mechanical precision meets artistic beauty. Introduced in 2023, this stunning 31mm model reimagines the iconic Datejust with a whimsical yet sophisticated twist.

The dial is unlike anything else in the Rolex lineup. A textured tapestry of engraved flowers in varying finishes—sunray, matte, and grained—blooms across the deep blue surface, catching the light in enchanting ways. Each flower is dotted with a brilliant diamond, creating a dial that is both graceful and radiant, like a secret garden revealed at a glance.

Encased in Rolesor—a harmonious blend of Oystersteel and 18k white gold—the fluted bezel adds that unmistakable Rolex brilliance. Inside, the watch is powered by the Rolex Calibre 2236, a next-generation automatic movement known for its exceptional precision, shock resistance, and 55-hour power reserve.

This timepiece isn’t just jewelry or machinery—it’s a wearable work of art, crafted for the modern woman who cherishes timeless design and quiet luxury.

Specifications:

• Model: 278274
• Year: 2023
• Case Size: 31mm
• Case Material: Oystersteel & 18k White Gold Fluted Bezel (Rolesor)
• Dial: Blue Floral Motif with Diamond Accents
• Movement: Rolex Calibre 2236, Self-Winding
• Power Reserve: 55 Hours
• Bracelet: Oyster Bracelet with Easylink Comfort Extension
• Water Resistance: 100 meters / 330 feet

Romantic, refined, and effortlessly rare — the 2023 Floral Datejust is Rolex storytelling at its finest.