2024 MB&F M.A.D.1S BY MAXIMILLAM BUSSER M.A.D.1S

The 2024 MB&F M.A.D.1S, from the visionary mind of Maximilian Büsser, is a groundbreaking timepiece that epitomizes innovation, accessibility, and bold design. A continuation of the highly acclaimed M.A.D.1 series, this watch bridges the gap between avant-garde horology and everyday wearability, showcasing exceptional craftsmanship and a flair for the unconventional.

Key Features:

Innovative Time Display

• The time is displayed laterally on a rotating cylinder at the case’s side, a unique and mesmerizing approach that redefines traditional watch reading.
• Luminous Arabic numerals ensure visibility even in low light, adding functionality to its futuristic design.

Swiss Precision Movement

• Powered by the La Joux-Perret G101 automatic movement, this timepiece offers:
  • A robust 68-hour power reserve.
  • 28,800 vibrations per hour (4 Hz) for precise timekeeping.
• The movement’s engineering ensures reliability while reflecting the precision synonymous with Swiss horology.

Dynamic Winding Rotor

• A triple-blade rotor in titanium and tungsten spins at the top of the watch, creating a captivating visual effect with lacquered accents in vibrant colors.
• Its kinetic energy adds an element of playfulness and dynamism to the watch’s personality.

Streamlined Design

• Slimmer Dimensions: The case has been refined to 42mm in diameter and 15mm in thickness, ensuring comfort and versatility for daily wear.
• Material Excellence: Crafted from durable 316L stainless steel, the case is paired with a luxurious black calfskin strap and a double folding clasp for a secure, stylish fit.

Color Variants

• Purple Edition: A tribute to MB&F’s dedicated community, featuring bold purple accents, available exclusively to "Friends" and "Tribe" members.
• Ice Blue Edition: An icy, modern take for general release, embodying sleek sophistication.

Water Resistance

• Water-resistant up to 30 meters (3 ATM), it’s designed to handle splashes and everyday adventures.

Design Philosophy

The M.A.D.1S blends playfulness with high-end watchmaking, offering a new way to experience horology. Its animated rotor, lateral time display, and vibrant colors make it a standout piece, ideal for collectors and enthusiasts seeking something outside the ordinary.