Unconventional, audacious, and undeniably captivating — the MB&F M.A.D. Edition 1S is a timepiece that defies traditional watchmaking. Crafted in stainless steel with a striking ice blue dial, the 1S (S for "steel") is a bold evolution of the cult-favorite M.A.D.1 series by MB&F — the creative lab renowned for redefining haute horology.
This 42MM masterpiece flips conventional time display on its head with lateral time indication, allowing you to read the time from the side of the case — a design first introduced with the M.A.D.1. At the heart of the watch is a modified Miyota 821A automatic movement, inverted to place the rotor on full display through the top sapphire crystal. The triple-blade titanium and tungsten rotor spins dramatically, offering a mesmerizing kinetic experience on the wrist.
The ice blue dial ring contrasts beautifully with the polished steel case, giving it a futuristic yet refined aesthetic. This limited piece is not just a watch — it’s a statement of creativity, individuality, and modern mechanical art.
Key Features:
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Model: M.A.D. Edition 1S (M.A.D.1S)
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Case Size: 42MM
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Material: Stainless Steel
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Dial: Ice Blue Ring with Lateral Time Display
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Movement: Modified Miyota 821A Automatic
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Rotor: Titanium & Tungsten Triple-Blade Rotor
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Crystal: Sapphire (Top and Side Viewing)
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Strap: Integrated Rubber or Leather Strap
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Water Resistance: 30M
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Availability: Highly Limited Release
Futuristic design meets mechanical ingenuity in the M.A.D.1S — a rare opportunity to own a piece of MB&F's avant-garde vision at a fraction of their usual price point. For those who dare to be different, this is your watch.