Selling a luxury watch is not quite the same as selling an ordinary second-hand item. The buyer’s credibility has to be ensured to protect the transaction, the payment needs to be secure, and the watch needs to be properly assessed.

A private sale gives you control over your asking price, but you have to advertise the watch, answer questions, check buyers and organise the handover yourself. A pawnbroker can be convenient when speed is the priority, but the offer may not be as strong as you hoped.

With WatchCraze, you can start with a valuation and decide from there. The final price depends on the brand, model, condition of the watch and the kind of original paper available.

WatchCraze serves sellers throughout Sydney CBD, Eastern Suburbs, North Shore, Inner West and Northern Beaches, as well as customers outside these areas.

There is no need to choose between an immediate sale and consignment before you know what your watch is worth.

With an outright sale, WatchCraze buys the watch directly. You receive a fixed offer and, after inspection and acceptance, payment can be made the same day. It is the simpler choice when you want the transaction finished without waiting for another buyer.

With watch consignment in Sydney, sellers keep ownership of the watch until it sells. WatchCraze puts the watch on the market and handles enquiries and the sale. The commission quoted upfront is usually 10-15%, and consignment may return 10-15% more than an outright offer. The trade-off is that you have to wait for a buyer.

WatchCraze buys luxury watches from a wide range of brands, including Rolex, Omega, Patek Philippe, Audemars Piguet, Cartier, Tudor, Breitling, and IWC. The brand gets the conversation started, but it is not the whole valuation. The exact model and reference matter. So do condition, age, demand and whether the original box and papers are included.